Peter Handel

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Biography

Peter Handel became an independent book publicist in 1993. Prior to that he worked in a variety of positions in the world of books: pulling stock in a wholesaler's warehouse, selling for a regional distributor, introducing authors at a bookstore reading series, escorting visiting authors, and coordinating publicity and marketing for a small press.

In mid 1994, with a partner, he set up an office in Berkeley, California. He has developed author tours, arranged media exposure, given marketing advice, and written press material for more than ninety authors and their books, from major publishers to fledgling small presses. His specialties are serious non-fiction and literary fiction, parenting and family-related titles, and travel books. Much of his publicity efforts center around the thriving West Coast book market and the national media, such as NPR in Washington, DC.

In January 1998, his partner left to pursue a different career and he moved his office to its current West Berkeley location.

In 1986, Peter became a regular reviewer of fiction for The San Francisco Chronicle and from 1992 to 1998 he wrote a monthly mystery review column for the paper. He is the mystery columnist for Pages Magazine.He has also reviewed numerous books for the Portland Oregonian.

Services Offered

• Coordinate all aspects of author tours, including bookstore or other venue appearances and travel arrangements - flights, hotels, cars, escorts
  
  
• Identify and contact all appropriate media in a given area
  
  
• Create effective press releases and press kits, handling all mailing and follow up
  
  
• Utilize all potential media - from national TV and radio, local cable and college radio, to newspaper book review sections and feature writers - with a special emphasis on NPR and its syndicated programs, such as TechNation, Science Friday, and To the Best of Our Knowledge
  
  
• Provide marketing advice and ongoing consultation in all areas pertaining to book publicity